外贸SOHO如何做好邮件营销开发？【最新】

外贸行业相比内贸来说，对服务企业的各项要求都要高，由于海外分布地域广，因此传统获客渠道有限，互联网注定是“主战场”。特别是toB行业，如何找到海外买家实际决策人才是成单的根本关键，当然相对于外贸行业的特殊性，邮件EDM还是占据海外客户开发的重要地位，拿文化与习惯来说，老外就热衷于邮件作为商务往来，这点是必须承认的。那么外贸公司如何高效做EDM邮件开发？孚盟软件整理如下：
一、客户归类

孚盟软件建议先把公司多年运营积累的外贸客户资源梳理了一遍，分成不同类型。除了维系老客户关系外，还需积极开拓新客资源。

二、平台选择

孚盟软件强烈建议选择外贸专属邮件开发工具，外贸邮箱功能还是有别于内贸，特别是针对外贸业务中专有的EDM开发模版等。

三、外贸群发邮件

1.一般先做好一个外贸邮件模板，称呼统一为“Hi”或者其他中性的称呼，也可以利用孚盟MX·CRM邮件开发平台的变量功能，添加客户的姓名做称呼。

2.外贸邮件内容简单明了，主题为“要说的事情+公司名字”搭配，这样比较合理，图片尽量少而精，如果需要。孚盟MX·CRM邮件营销模板库系统内置精美开发信模板库，只需5分钟，即可生成开发信，并且组件式开发信模板定义功能，帮助用户轻松实现更多个性化营销推广需求。

3.根据孚盟MX·CRM邮件群发平台清晰准确的群发效果反馈来分析，把退信的地址删除精简列表，如果客户有自动回复，注意看客户的“签名”和“自动回复”信息交代的内容，有时候客户会告诉你他什么时候回来，这期间找谁，并列出他们的邮件地址和电话，姓名等。

四、群发时间

发布时间可以上网查询下客户所在国家的和中国的时差，一般欧洲的客户大致在下午2点左右上班，美洲那么大致是晚上11点多他们才上班(不同的国家有差异)，也可以从SKYPE、客户发“推特”等社交端软件活跃时间来确定客户规律。一般晚上9点后网速既快也对应了国外上班时间，一旦能确定客户的打开阅读时间段，则可以通过孚盟MX·CRM邮件群发平台自动设定发送时间。并且孚盟MX邮件管理与客户库是打通的，邮件回复过程中即可一键获取客户全部信息，并可快速识别陌生客户，并快速完成询盘客户快速建档操作，让业务处理更高效。详情请登录孚盟软件官网获取专业的邮件解决方案。

Compared with domestic trade, foreign trade industry has high requirements for service enterprises. Due to the wide geographical distribution overseas, the traditional channels for obtaining customers are limited. The Internet is destined to be the "main battlefield". Especially in toB industry, how to find the actual decision makers of overseas buyers is the fundamental key to a single order. Of course, compared with the particularity of foreign trade industry, E-mail EDM still occupies an important position in the development and development of overseas customers. Taking culture and habits as an example, foreigners are keen on E-mail as business contacts, which must be admitted. So how do foreign trade companies efficiently do EDM mail development? Fu Meng software is as follows:

I. Customer classification

Fu Meng software suggested that the company's accumulated foreign trade customer resources for many years of operation have been sorted out and divided into different types. In addition to maintaining the relationship with old customers, we also need to actively develop new customer resources.

Second, platform selection

Fu Meng software strongly suggests the choice of foreign trade exclusive mail development tools, foreign trade mailbox function is different from domestic trade, especially for foreign trade business special EDM development template.

Three, foreign trade mass mail

1. Generally, make a foreign trade email template first, and call it "Hi" or other neutral names. You can also use the variable function of FU Mun MX·CRM email development platform to add the customer's name as the address.

2. The contents of foreign trade emails are simple and clear. The theme is "Things to say + company name", which is more reasonable. Fumeng MX·CRM email marketing template library system built-in exquisite development letter template library, only 5 minutes, can generate a development letter, and component development letter template definition function, to help users easily achieve more personalized marketing needs.

3. According to the first au, MX platform of CRM E-mail group, mass effect feedback to analysis clearly and concisely, compress return address delete list, if the customer have auto reply, look for the customer's "signature" and "auto reply" account information content, sometimes clients will tell you when he come back, find who, during which lists their email address and telephone number, Name, etc.

Four, group time

Release time to surf the Internet query customer of your country and China's jet lag, general European customer is roughly around 2 o 'clock in the afternoon to work, then America roughly is more than 11 PM before they go to work () different countries have differences, can also from SKYPE, customer "twitter" and other social software to determine the active time customers regularly. Generally, after 9 PM, the Internet speed is fast and corresponds to the working time abroad. Once the time for opening and reading of customers can be determined, the sending time can be automatically set through the FU Mun MX·CRM email mass sending platform. And fumeng MX mail management and customer database is through, in the process of email reply can be one click to obtain all customer information, and can quickly identify strange customers, and quickly complete the inquiry customer quickly file operation, so that business processing more efficient. For more information, please log on the official website of FU Meng software to obtain professional email solutions.