外贸人常用的30个业务全流程邮件模板，建议收藏！

邮件1：开发信

Dear John Smith,

This is Lily Lee from [ABC Company]. We're a company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].

I'm wondering if you might be open to an initial conversation to gauge a fit?

We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].

If you have a minute or two to learn more about us, you can visit our website here at [site-link]. If I don't hear from you, I will reach out to you via phone later in the week.

Thank you.

Best regards,

Lily Lee

邮件2：客户跟进

Dear John Smith,

Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [ABC Company]. Do you have 10 minutes anytime early next week that would work?

While I have you, I thought you might find some interest in our cooperation with [client name]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]

As a reminder, we're a [Outline the main business] company, expert (or specializing) in the [Describe more spcifically] category. We've worked with [name 2-3 clients] in your country, and help many others to [achieve goal].

I look forward to hearing from you soon.

Best regards,

Lily Lee

邮件3：询盘回复（产品信息较为明确）

Dear John Smith,

Thanks for your below inquiry.

This is Lily Lee, the sales manager of ABC Company. [Product name] is our main product, and our product have been exported to [Country name] market for many years with huge quantity.

As per your request, we'd like to give you our quotation for the [Product name] as below. I am also attaching the formal Quotation List with more details in this mail, please kindly take a view of the attached file.

[Quotation]

Looking forward to hearing from you soon.

Sincerely,

Lily Lee

邮件4：询盘回复（产品信息不太明确）

Dear John Smith,

Thanks for your below inquiry.

We are a professional manufacturer of [Product name] here in China, our product have been exported to [Country name] market for many years. For more details, please take a visit to our website: [http://www.abc.com].

In order to give you our offer precisely, could you please let us know the below information:

1. Which product do you need?

2. What is your quantity demand?

3. Do you have any specific requirement about the product?

4. Do you need us to give you the quotation with freight charge? If yes,please let us know the name of your destination port.

Looking forward to hearing from you soon.

Sincerely,

Lily Lee

邮件5：报价跟进

Dear John,

In order to enable you have a better understanding about our product, I have attached some pictures of our product here in this mail, please kindly take a view of it.

Please note that the pictures attached here are for your reference only, we will make the production strictly according to your specific requirement.

Looking forward to hearing from you.

Sincerely,

Lily

邮件6：下单前讨价还价的回复（不能降价）

Dear John,

Thanks for your email.

You know, except for giving you our lowest possible price, we need to use the best material to guarantee the quality of the product, we are a company focusing on long term cooperation instead of doing one time business, we need to give you and your client the best quality product with the best material. The price we quoted for you are already our bottom price, we can’t compromise on the the quality of material, and we are unable to reduce the price now.

But, if you can increase the quantity to one 40′HQ, the unit logistic cost will be lower, and we will be able to give you 1% discount. Enclosed please find the PI for both one 20′GP and one 40′HQ. Please compare the difference and let us know your decision.

By the way, because of the Chinese New Year holiday, our factory will stop working from 8th Feb – 5th March. If your deposit could be made within this week, we will do our best to make the delivery before our new year holiday, although it is quite a difficult job. If you are going to place the order later on, most probably the shipment could only be made when we get back to work from the new year holiday, that will be in the middle of March.

Waiting for your information.

Sincerely,

Lily

邮件7：下单前讨价还价的回复（适当降价）

Dear John,

Thanks for your fast reply.

We do appreciate your efforts on this tender, we hope you can win it and we will spare no efforts to assist you to win this tender.

You know, except for giving you our lowest possible price to win this order, we need to use the best material to guarantee the quality of the product. We are a company focusing on long term cooperation instead of doing one time business, we need to give you and your client the best quality product with the best material. Therefore, we can’t compromise on the material, and it will be very difficult for us to reduce the price.

But considering this is a tender and in order to start our cooperation from now on, we’d like to give you our “cost price” and leave no profit margin in our side to assist you win this tender. Attached please find our rock bottom quotation with “cost price”:

We hope our efforts could help you win this tender, and hope to hear from you soon!

Sincerely,

Lily

邮件8：确认订单后客户让发形式发票

Dear John,

Thanks for your order.

As requested, I am attaching the Proforma Invoice here in this mail, please take a view of it.

By the way, do you need us to book the shipment for you? If yes, please kindly let me know the name of your destination port, we will check the freight cost for you.

Looking forward to hearing from you soon!

Sincerely,

Lily

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